Fall 2020 Advertising Campaign

Advertising Campaign

TV Ads

  • 15 Seconds Business & Commercial Banking

    Local and national early morning, early and late news, cable news, prime and sports; including The Patriots, College Football, and The Match on 11/27

  • 15 Seconds Wealth Management
    Local and national early morning, early and late news, cable news, prime and sports; including The Patriots, College Football, and The Match on 11/27
  • TV Billboard - Corporate Campaign

    TV Billboard WCVB :10 (added value)

    Forecast sponsorship, will appear during the 5 day forecast on the 11pm news with a minimum showing of 2/week.
  • TV Billboard - Wellesley Brand Launch Campaign

    Wellesley Bank Merger TV Billboard - :10 second

    Station promo followed by :10 second Cambridge Trust read with CT art card.

    Sponsorships: Personal Finance Tips – Topic Net Worth and Monday Night Football

Digital Display Ads

  • Corporate Campaign

    Boston Business Journal Digital Animated Banners

    Will run throughout the BBJ website.
    Sizes: 728 x90, 300x 250, 320 x50, 970x250, 300x600


    New Hampshire Business Review Digital Animated Banners

    Will run throughout the NHBR website.
    Sizes: 728 x90, 300x250, 320x50, 300x 600


    New Hampshire PBS Digital Static Banner Web Sponsorship - Personal

    PBS only has one ad unit on their site, CT banner will rotate throughout all the placements on the site.
    Size: 300 x250
  • Wellesley Brand Launch Campaign

    Swellesely Report

    Dedicated 300x300 placement that remains across all pages of the site

     

    Swellesely Report

    540x150 placement in the Daily Newsletter

Print Ads

  • Corporate Campaign

    New Hampshire Print - Personal

    Print to run in the following Local New Hampshire publications starting week of 11/16: Concord Monitor, Foster's Daily Democrat/Portsmouth Herald Combo, Manchester Union Leader/NH Sunday News


    New Hampshire Print - Business

    Print to run in the following Local New Hampshire publications starting week of 11/16: Concord Monitor, Foster's Daily Democrat/Portsmouth Herald Combo, Manchester Union Leader/NH Sunday News
  • Wellesley Brand Launch Campaign

    Wellesley Bank Merger Print – Personal (will rotate with Business ad)

    Print to run in the following local publications starting on week of 11/16: Newton Tab, Wayland/Weston Town Crier Combo, Wellesley Townsman


    Wellesley Bank Merger Print – Business (will rotate with Personal ad)

    Print to run in the following local publications starting on week of 11/16: Newton Tab, Wayland/Weston Town Crier Combo, Wellesley Townsman

OOH (Billboard)

Radio

  • Corporate Campaign

    New Hampshire Public Radio :10

    Spots will run throughout all NPR programming with the following daypart mix 
    AM Drive 6a-10a 27%
    Midday 10a-3p 13%
    PM Drive 4p-7p 27%
    Evening 11%