Walking the Tightrope: Responsible Marketing in a Connected World
Ann Fudge

Ann M. Fudge, recognized as one of America’s most influential and innovative corporate executives, examines the varying attitudes about privacy between different generations and the fine line between sharing and over-sharing information.

We have gone from a world of mass marketing to micromarketing; from broadcasting to narrowcasting. What are the implications? What does it mean for consumers and the companies that are trying to reach us?

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Read Ann M. Fudge's bio. Watch as Ms. Fudge discusses national debt and how to address it. In this video, Ms. Fudge shows her passion for education reform while reflecting on her own grandchildren. Watch as Ms. Fudge talks about the challenges leaders face as they respond to the demands for sustainability while simultaneously trying to cut costs.

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